Today, users can access more than 1.5 billion websites, which means you have a huge amount of competition in the online marketplace. Even if you operate in a nice industry. Competition isn’t the only reason for low sales. However, A variety of factors can impact your revenue and traffic.
That's why its obvious for companies to ask this question: Why isn’t my website making money?
This post answers that questions and provides an overview of how your business can fix these problems, which range from a slow site to a negative search engine optimization (SEO) strategy. Get started on solving your site’s issue now or connect with our team online to see how we can help!
And don't forget, if you need help with web design, Vivid Techno is here for you! We offer top-notch web design services in India.
1. Your Website Isn’t Responsive
Did you know more than 50 percent of the world’s traffic comes from mobile devices? It's true, and it shows a growing trend. People are using their smartphones and tablets more to access the internet, rather than their laptops or desktops.
That's why a responsive design, which adapts to a user’s devices, is essential.
Why an unresponsive website costs you money
Google is one of the world’s largest search engines, claiming more than 75 percent of the global search market share. This fact is important because google follows a mobile-first approach to its crawling and indexing process.
That means Google will put your site on priority for indexing if your site is mobile responsive. If your website is not mobile responsive than google will put it down. As a responsive website is critical to the user experience, non-responsive sites usually rank lower in search results.
A lower ranking shows a sign of less traffic, as 75 percent of users stick to the first page of search results.
When it comes to web design, the user experience is crucial. You need to provide the best possible experience for your website visitors. If you don’t they will leave your site, which can result in fewer purchases and less money for your business.
According to a study conducted by Google, 40 percent of online transactions happen on mobile devices, your company needs a responsive website if you want to make money. Otherwise, you are giving away valuable customers to your competitors.
How to fix an unresponsive website
A responsive website design or redesign is the solution to an unresponsive website.
If you want your website to make money, then you need to make it responsive first. Choose our responsive web designing services to get a responsive website now.
2. Your Website Isn’t Fast Enough
Nowadays users expect sites to load in two seconds or less. That's why boosting your website’s speed by even one second can boost your conversions. Check the speed of your site, and see if it costs your business money.
Got a slow website? Learn why that's a problem and how to fix it now.
Why a slow website costs your business money
No matter what your industry is, your company can’t afford a slow website. It doesn’t matter who your target audience is, from business buyers in manufacturing to early adopters in the tech sector, you need a fast site to earn their attention and their money.
Studies show that people don’t wait for the website to load. That's why websites that load in five seconds maintain a 35 percent lower bounce rate. Bounce rate is the percentage of single-page sessions, which highlights whether a user stays on your website or leaves without visiting any other pages.
A high bounce rate can cause your site to lose traffic and money by earning lower rankings in search results. Again, a lower ranking in search results shows decreased visibility, which can eliminate your online sales, leads and more.
How to fix a slow website
Depending on your website, it's a fast fix to improve your site speed. For example, if you have multiple videos and images on a page, removing a few can boost your page speed. Compressing your website's images can also increase your sites load time.
Additional fixes that you can make to your website requires you to understand some code:
- Optimize your site’s HTML code.
- Reduce the number of redirects on your website.
- Review your hosting option.
You can also invest in page speed optimization services, which take care of the entire process.
3. Your Website Isn’t Optimized For SEO
You probably have heard a lot of people talking about search engine optimization or SEO. There is a reason why everyone is talking about SEO nowadays because SEO helps your website become a lead and revenue-generating machine by improving your visibility on valuable search results.
If your company doesn’t use SEO, it's one possible reason why your website isn't making money.
Why an unoptimized website loses money
People rely on search engines like google and bing to find their next purchase. Studies show that 80 percent of consumers and 71 percent of business buyers start their product research with search engines.
If your company doesn’t optimize your website for search engines and users, then you miss a huge amount of money. Your audience doesn't have a chance to discover your business and its products or services.
Instead, they find your competitors because those businesses optimize their website for SEO.
How to fix an unoptimized website
Optimizing your website for SEO doesn't happen overnight or in a week. It's an ongoing process, which means it your business needs to commit to SEO and make it a part of your strategy. Even if you invest in SEO services, it will take time to optimize your site and generate revenue from it.
Companies that are already using SEO should consider taking a professional SEO audit. If you already have a fast website and responsive design, mistakes in your strategy can result in decreased traffic and online revenue. With an SEO audit, you can receive third-party insight into your approach.
If you want to optimize your website for SEO, you can expect to tackle the following tasks:
- Researching keywords related to your industry, audience, and services.
- Optimizing your website content with keywords.
- Creating fresh content on a routine basis for your site.
- Improving your meta titles and meta descriptions for users and search engines.
- Promoting your content with influencers in your industry.
Depending on your business and team size, SEO may require Time that your company doesn't have to give. If that's the case, it's worth considering the value of an agency. And a monthly SEO package. With monthly and one time SEO services, you can get the full benefits of SEO, minus the time and resources commitments.
Start Earning Money From Your Site With Vivid techno
Your website is one of your company’s most valuable assets. A lot of businesses, however, overlook the potential of their site to generate revenue, leads, store visits and more. For your organization, this misstep is the perfect opportunity.
Turn your website into a revenue-generating platform with the above recommendations today.
Or, get professional assistance from our team by contacting us online or calling us at +91-9811442146. As a full-service agency, we provide all the services necessary to maximize your sites potential to make money and generate real growth for your company, all while creating a beautiful website.